Rhetorical Analysis on Lux Toilet Soap Ad Essay Example for Free

Rhetorical Analysis on lx Toilet Soap Ad Essay sixty Toilet Soap Susan Sanders Devry University Lux Toilet Soap A 1954 ad for Lux Toilet Soap states, Luscious is the word for Greer Garsons complexion and she keeps it that way with Lux Toilet Soap. This statement is an example of how emotional cost is used in the ad to grab the readers attention. The advertizer uses character appeal by including information about Garsons success in the ad to make the reader lack to use the harvest. Logical appeal is used when a refund is cracked to leave the reader with no objections to trying the product. The Greer Garson Lux Toilet Soap ad was effective in raising product awareness and profits due to its usage of these appeals. Garson is pictured against a white background with a vine of grapes in hand in the ad. Purple is the color motive here, as Garsons eye makeup, necklace and grapes are of this color. This gives the ad a sense of sophistication, warmth, luxury and even a little myst ery. This grabs the readers attention and makes her want to read the ad. The readers attention is then drawn to a sentence below Garson in which the first word, Luscious, is of a larger font surface than the rest of the text.The color pink draws the reader to look in the bottom right corner of the ad, where a Lux Toilet Soap wrapper reveals the stripes of soap. This completes the attraction, femininity, and smooth texture of the ad. The image and larger-sized text are present in the advertisement to appeal to the readers emotion of craving for Garsons unflawed skin. Women of this time were open to ideas on how to look as beautiful as possible. This could have been to succeed in their careers or simply to please a man.Looks execute a large role in any aspiring actresses success because she is trying to talk people into casting her for roles. In addition, having and taking care of a family was a very important part of womens lives. They had to look their best in the hopes of getti ng a husband. This advertisement had their solution and informed the readers to use Lux Toilet Soap to get that desired look. If the picture of Garson wasnt plenteous to get the reader to find character appeal in the advertisement, there is wantwise smaller blue text at the bottom of the ad informing them of her credentials.The ad states, Besides being beautiful, Greer Garson is intelligent (shes lectured Shakespeare), talented (probably won more awards than any other film actress) There is also a statement at the top of the ad promoting a movie Garson most recently star in, Her Twelve Men. The ad then goes on to state her insistence on the use of Lux Toilet Soap in her home and dressing room, as well as the statistic Greers used Lux for years now-she believes in it, like 9 out of 10 Hollywood stars do. This information about Garsons career leads readers to trust in her belief of the soaps effectiveness. It suggests that the reader should want to use the Lux soap because suc cessful and beautiful people like Garson do. If it plays some part in Garsons success, then the reader might have that same luck with life as well, after using Lux soap. As the reader continues through the text, the final appeal is utilized, logic. The ad states that Miss Garsons luscious complexion is as good a recommendation as we know of for using Lux Toilet Soap.If you find Lux isnt everything a good soap can be, well return what you paid for it. Fair enough? After being presented this offer, the reader runs out of objections to trying the product. Reasoning tells them to buy it, try it, if it isnt satisfactory, get a refund, and no loss would be incurred. The offer leaves the reader with a feeling of obligation to buying the product. It is important that the ad achieves this because it ultimately leads to higher sales profit. Lux Toilet Soap was not the except solution to uneven or imperfect complexion.