Crucial Role of Innovation in Competitive Success Essay -- Business, S

Innovation has pop off widely recognized as a key to competitive conquest (Francis & Bessant, 2005). Scholars are mainly concerned with creative activity because of the life requirements and the persistent intrust for continuous change to be in accordance with individuals needs and desires (Badawy, 1993). Developments in all aspects of life are attributed to innovation. Peter Ducker, one of the administration scholars, says that innovation is one of the main forces in economic and social development and a basic tool in the growing, resistance and adaptability of the contemporary organizations with the changing environmental conditions as those organizations with no innovation will shortly remove (Drucker, 1995). leaders of businesses of all sizes and from all industries make innovation among their top priorities and concerns (S rout outtlebury & Lawton, 2007). Innovation is belatedly considered as a key factor for achieving sustainable competitive advantages and, by extension, for the success of businesses in the market (Cooper & Kleinschmidt, 1987 Damanpour & Evan, 1984 Damanpour & Gopalakrishnan, 2001 Damanpour et al., 1989 Hitt et al., 1997 Kleinschmidt & Cooper, 1991 Rogers, 1983 Subramanian & Nilakanta, 1996). The main reason is that innovative rms are more exible and have a greater capacity to adapt to changes. This can protect them when the climate is unstable, they can respond faster to changes, create radical opportunities and exploit existing ones to a greater extent than the competition (Drucker, 1985 Miles & Snow, 1978). In the age of the knowledge and economy, the rapidly The successful changes occurring in the contemporary organizations environment are based in essence on the human stock that is one of the main assets in... ... to innovate is influenced by external factors to the organization as well as by internal factors. The five innovation drivers sight by Cooper (2005) appear to be the external factors, while ITC which is proposed by Zhang et al. (2008) and organizational culture elements proposed by Schlegelmilch et al. (2003) and Cravens et al. (2002), are more internally oriented. Drake et al. (2006) place a need for studies to examine the relative importance of various factors lend to a firms innovation capacity. The need was further support by number of writers (Barlow, 2002 Currah, 2007 Miozzo & Dewick, 2002). This needs forming the overarching motivation for this study. This study examines the influence of organizational culture and Coopers five drivers on innovation capability and identifies the mediating role of information technology capability.