Does Marketing create or satisfy needs

Marketing is an ongoing activity that does not stop, ceaselessly obtaining call fors that define a state of felt deprivation and wants that defines what Is need. It Involves effect In terms price, place, product and promotion. At the end of this exchange, the most most-valuable result most desired is customer merriment. The discovering and reciprocateing of consumers needs and wants is the native market activity. Thus, the marketing function is to search needs and then satisfy it.According to Philip Kotler, he mission of marketing is to create products that satisfy the unmet needs of fair game markets. The marketers do not create needs Needs preexist marketers. Marketers, along with other societal factors Influence wants. Marketers might promote the Idea that a Mercedes would satisfy a persons need for social status. They do not, however, create the need for social status. We all need to eat, drink and sleep and reproduce, this is all branch of who we are as human beings.T herefore at the basic level ompanies get out strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and bottom of the inning provide the products they need. The other aspect Is that needs vary depending on what landed estate and society you live In. For example a consumer In the United States may need food but may want a hamburger, French fries and a soft drink and a person that lives in Mauritius that needs food may want a mango, rice, lentils and beans. Wants are shaped by our society.Marketers must therefore continually be creating and developing enthralling products and then in turn devising a brilliant marketing strategy to win the consumer over to buy their product over other competing products. Companies strive to retain their customer base by delivering value and satisfaction from their products and this Is formulated in consumers minds as a combination of service, quality and price. near consumers would not mind paying a higher price for an token or service if they received very good service.