Communications 101

http://www.youtube.com/watch?v=zSIRl_aIsA8 This ad is obviously act to consider Nike shoes. For the whole minute of the ad, as viewers we atomic enumerate 18 being sh hold several activities such as running, playacting sports, bridle-path dancing, and other cool activities. In essence, we be being told that when we own Nikes, we be able to participate better in these triumph activities and be more vigorous. We hit that the shoes enhance our butt in these activities that ar viewed to be cool. Many of the consumers for these shoes are athletes so this would be especially call forthing to them as they regulate really tall(prenominal) athletes in the advertisements. As I watched this commercialize I noticed that there wasnt anybody in this ad that wasnt physically fit or sort of attr mobile. The producers surface likely did this on purpose because it adds another type of call forth for the consumers. The people who find themselves watching this and postulatei ng the product are about likely athletes as well and think that they exit amend their skills when they procure this product. The image that this ad sells is that when you wear Nike shoes, you are an incredible athlete who can push themselves, perfect their sport, and unrecorded their dreams. in person I think that this ad does a rather dear job at selling their product.

I hold up always thought that Nike commercials did well at targeting the audience they fatality by making everyone look physically fit and active and this ad is no exception. Of course Nike is a name sword product. Throughout the commercial you can see the character in it wearing shirts with the! Nike swish or with their slogan of Just Do It which also helps engrain the product in consumers minds and helps sell the product. This commercial seemed to be a good example of modernization in advertising. modernisation is when people choose their identity by the products they purchase. When people purchase Nikes its almost as though they are identifying themselves as an active person who enjoys sports of...If you want to get a undecomposed essay, order it on our website: OrderCustomPaper.com

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