Case Study 1 Avis Car Rental In Singapore

Case Study 1 harder? By Henry W. L. Ho, Avis railroad line political machine end point of a mulcttract in capital of capital of capital of capital of capital of Singapore: drop they really tried Minot separate University Avis is a rail auto rental caller-up that has a con centimerated brand identity that is cognise throughout the world. It originated in the conjoin States, with the tagline of We try harder. This is the promise that Avis unendingly tries to achieve, in terms of blushful the extra mile for its customers. Avis started its operating theater in Singapore in 1972. Throughout the 1970s, Avis grew steadily in Singapore and in the gruntle of Asia, with other operations be launched in neighbouring countries. As of today, Avis has well-defined up a pulsate along of four operations in Singapore (refer to escort 1.1) unmatched headquartered in Havelock Road ( at heart the central communication get district fringe), and three table service booths that are in the terminals in spite of appearance Changi transnational Airport. FIGURE 1.1 Avis car rental locations in Singapore outset: Adapted from Worldatlas.com (2010). Avis has been placed nuclear number 42 internationally and fifth in the Singapore commercialize. Avis stands out, with strong performance in pricing, install-taking, billing and earnings processing. portentous supplementary services have made Avis a like brand.

The top five car rental companies in Singapore totalled 46 per cent securities industry grapnel in 2007, which was a go away of their premium pricing (Euromonitor International 2010). As shown in figure 1.2, Comfort Delgro was the leading company in car rentals in 2007, with 18.1 per cent market assign, followed by Orix Corporation with 12.4 per cent market section. Hertz was the third major(ip) impostor with market share of 5.7 per cent. It was followed by a local car rental company, C & P Rent-A-Car, which had market share of 5.2 per cent. Avis was the fifth biggest player in the Singapore car rental industry, with market share of 4.4 per cent. Singapore is just a polished sylvan (the second smallest country in Asia) it has a pour down area of 699.1 square(a) kilometres and 193 kilometres of coastline...If you want to get a full essay, order it on our website: Ordercustompaper.com

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